Welcome to our new breast cancer campaign FROM PINK to PREVENTION where we expose the barriers to gaining serious attention for ‘primary prevention’ as an attainable goal for breast cancer, on the basis of more than half a century of scientific evidence.

Central to our campaign is one big fundamental question which we will use in challenging all those individuals, organisations and institutions with the power to make or to influence decisions affecting public and occupational health in general and breast cancer incidence in particular.

We will be asking government, the chemicals industry, public health agencies, cancer charities, the cancer establishment, cancer and science research bodies, the breast cancer industry, big pharma, trade unions, and the entire corporate pink-driven industry to explain to all women who have had, who now have and who will have breast cancer:

WHY they persist in refusing to acknowledge the role of environmental and occupational toxicants and other factors of influence such as shift work, in breast cancer and

WHY they persist in ignoring decades of scientific evidence up to the present day – from organisations such as World Health Organisation (WHO) and the European Union (EU) and many other respected scientific bodies – on which the link between our lifelong (womb to grave) exposures to toxic chemicals and substances and the escalating incidence of breast cancer, among many other diseases, is based?

We believe that it is by asking the one big fundamental question and by revealing the barriers to the advancement of breast cancer prevention policies and strategies (and many other diseases with proven links to environmental and occupational toxins), that we can help to build public awareness and support for the knowledge-based, people-before-profit, ethically sound and beneficial to people and environment changes we urgently need to see enacted from those with power and position to make them happen.

We welcome your interest and support for the work we are doing and we invite you use and to share any material on the website in accordance with the Creative Commons licence conditions on our home page.