From Pink to Prevention campaign is pre-occupied with one BIG fundamental question
We are asking all those individuals, organisations and institutions with the power to make or to influence decisions affecting public and occupational health in general, and breast cancer incidence in particular – government, the chemicals industry, public health agencies, cancer charities, the cancer establishment, cancer and science research bodies, the breast cancer industry, 
big pharma, trade unions, and the entire corporate pink-driven industry – to explain to all the women who have had, who now have and who will have breast cancer:
WHY they persist in refusing to acknowledge the role of environmental and occupational toxicants and other factors of influence (FOIs) , e.g. shift work, in breast cancer and
WHY they persist in ignoring decades of evidence up to the present day – from organisations such as World Health Organisation and the EU and other respected scientific bodies – on which the link between our lifelong (womb to grave) exposures to toxics and the escalating incidence of breast cancer, among many other diseases, is based.
We have a right to know. Breast cancer is ugly, painful and common. ‘Pink’ does not reflect the truth of this. We do not accept the ‘lack of scientific evidence’ argument – enough time has been wasted on this.
We aim to
♦ put the questions out there about environmental and occupational links to breast cancer.
♦ offer up some answers as to WHY primary prevention is persistently ignored.
♦ make the barriers to primary prevention widely known.
♦ focus on the vested interests barrier and share that information with the public, media, sister campaign groups, politicians and policy-makers.
♦ identify some key ‘vested interests’ and view their real and potential impact on breast cancer policy, from government through to cancer establishment.
♦ provide readily accessible and thoroughly referenced information for the general public.
♦ offer simple but innovative actions that can be taken to bring about positive change.
What we know
♦ Breast cancer can be caused by exposures across all environments, to numerous and varied cancer-causing and cancer-promoting agents (MERCs).
♦ Large-scale prevention could be achieved by eliminating such exposures.
♦ In the light of expanding knowledge about specific MERCs known or suspected of implication in the incidence of breast cancer, primary prevention is an attainable goal.
♦ The ultimate responsibility for primary prevention lies with government – equally important are the responsibilities for human, environmental and occupational health borne by science and industry.
♦ On the basis of current knowledge, failure to act to prevent breast cancer is to be complicit in causing death and disease for this and future generations.
♦ Official disregard for evidence supporting primary prevention makes it clear that the only hope of seeing ‘primary prevention’ enacted into law and implemented as policy lies with citizens.
What we want
♦ The link between breast cancer and our life-long and everyday exposures to MERCs taken seriously.
♦ A fundamental shift in perception and action on acknowledging and eliminating environmental and occupational MERCs linked to breast cancer.
♦ Inclusion of ‘Barriers to Primary Prevention’ in the breast cancer debate.
♦ An end to the production and use of MERCs associated with breast cancer.
♦ Safe alternatives for those MERCs in essential items such as food, textiles and water.
♦ Demonstration by Government, Industry and Science of their joint responsibilities for delivering primary prevention policies and strategies.
♦ Widespread campaign engagement by women and men on this issue.
We argue that lifelong, low-level exposure to the cocktail of hundreds of MERCs in our everyday lives – from pesticide residues in food to chemicals in consumer products and in the workplace – is linked to ever-rising rates of the disease. As part of this, we want governments and legislators to mark a new approach by acting on the BEST option that is to Ban, Eliminate, Substitute and Tag (label) all known and suspected MERCs for all our environments, living, working, – land, sea and air and our first environment, the womb. This to happen in line with existing legislation such as REACH and the COSHH hierarchy and by utilising initiatives like the SIN List and GreenScreen.
From Pink to Prevention 